The Case of Samsung Study Example | Topics and Well Written Essays - 500 words

The of Samsung - Case Study Example Solutions to the three issues require the inclusion of decision-making, strategic planning, and goal setting. The problem of competition can be solved by acquiring competitive advantage (Mars, 2009). Samsung can acquire this advantage by focusing on creating more appealing features to their products so as to attract more customers and establish customer loyalty. The problem of unproductive marketing strategies can be solved through market specialization in specific expertise for specific markets. Price fluctuation can be solved by developing a plan that helps to determine foreign countries exchange rates (Lindros, 2014). With this knowledge, a company can take financial actions in a more systematic manner. What the case of Samsung tells about strategic management is that it is a comprehensive process that involves a systematic set of activities that rely on resources and clearly defined actions. In terms of resource, the company relies on human and material resources as well as raw m aterials to be able to deliver. Strategic management also relies on teamwork specifically through a product marketing team that ensures the handset division controls risks and competition from other handset providers such as Nokia. The Case of ZespriAs a large exporter of kiwifruit, Zespri experiences three main issues that include; competition, market instability and fluctuating foreign exchange rates. Zespri faces great competition from other producers of kiwifruit in China and Italy as well as competition from other alternative crops.